the marketing & systems studio built by a founder for founders
"I started Slate & Spark because I was f*cking tired of watching brilliant, scaling founders get burned by agencies, buried under busywork, or bottlenecked by marketing that just didn’t work."
- lindsay, founder of slate & spark
I've been building, scaling, and optimizing businesses since I was 18.
from starting a bakery out of my house at 18 to running a property management company, I've learned how to market, build systems, and optimize.
I started my first business at 18 — a bakery I ran out of my house. Since then, I've built and run multiple ventures: I’ve sold real estate, hosted hundreds of short-term guests, managed five Airbnbs, and owned long-term rentals — all while raising a family and keeping my businesses profitable (because we mommas put in the work).
What kept it all together? Systems and marketing.
What lit me up? Optimizing both.
Over the years, I learned how to build operational flow, manage client experience, design scalable backend systems, and market in a way that actually worked — because it had to. No safety nets. No guesswork.
I didn’t read about business in a textbook. I lived it.
I know what it’s like to build late at night after the kids are down, to scramble for year-end expenses, to duct-tape a funnel together just to keep moving. And I also know how to do it differently now — sustainably, strategically, and with a system.
That’s the work I do at Slate & Spark — so founders like you don’t have to learn the hard way.
What kept it all together? Systems and marketing.
What lit me up? Optimizing both.
Over the years, I learned how to build operational flow, manage client experience, design scalable backend systems, and market in a way that actually worked — because it had to. No safety nets. No guesswork.
I didn’t read about business in a textbook. I lived it.
I know what it’s like to build late at night after the kids are down, to scramble for year-end expenses, to duct-tape a funnel together just to keep moving. And I also know how to do it differently now — sustainably, strategically, and with a system.
That’s the work I do at Slate & Spark — so founders like you don’t have to learn the hard way.
Every tool, system, and strategy we build is backed with our Signature Slate Method:
The proven 5-part system that turns scattered marketing into a high-performing machine.
We aren't here to put you in a one-size-fits all strategy. We're here to help you build a marketing system that aligns with your business, your brand, and your bandwidth.
Show up polished, premium, and powerfully on-brand.
Aesthetic
Use proof and positioning to sell without pressure.
Credibility
Create content and touchpoints that drive action.
Conversion
Simplify your message. Align it to your buyer.
Clarity
Get seen in the right places, with the right message.
Visibility
Not literally! She's still very much alive.
i watched her drown under the weight of everything she managed in her business.
I watched her drown in client emails, invoices, operations, inventory, marketing, and a million other things she was supposed to manage just to keep the business running.
She carried everything — and somehow, everyone.
And I remember thinking: Is this just what it takes to be a successful woman in business? To be good at everything and held by nothing?
Spoiler: It’s not.
This studio was built so founders like my mom — and me — wouldn’t have to white-knuckle their growth or barely keep their head above water just to move forward.
We build systems that support your momentum. So you can scale with structure. Market with clarity. And lead without losing your mind.
She carried everything — and somehow, everyone.
And I remember thinking: Is this just what it takes to be a successful woman in business? To be good at everything and held by nothing?
Spoiler: It’s not.
This studio was built so founders like my mom — and me — wouldn’t have to white-knuckle their growth or barely keep their head above water just to move forward.
We build systems that support your momentum. So you can scale with structure. Market with clarity. And lead without losing your mind.
I watched my mother drown.
You’ve outgrown duct-taped systems and hope-for-the-best marketing. You've dedicated time, energy, hustle, and ambition to build this business to what it is today. And you're craving MORE.
You’re not here to play small. Neither are we.
Slate & Spark is for founders who are scaling — fast, fierce and with a plan.
It's time to scale...
bigger
faster
fiercer
with refined strategy
with ease
we've gotten hundreds of link clicks since you improved our branding
you have been so easy to work with. we're so grateful!
we just signed a six figure deal thanks to your help!!
This has been one of the best investments we've ever made into our business
we've cut down on lead costs drastically and even signed a five-figure client!
Invitation: Taylor Swift dance party?
Hi, I’m Lindsay — strategist, systems-builder, and reformed marketing martyr.
I’ve built businesses from the ground up. Sold houses. Managed rentals. Raised babies and brands at the same time. I know what it’s like to be wildly capable — and still stretched thin.
You were made for more than keeping the wheels turning. You were made to lead. To scale. To serve bigger clients with brighter ideas — and still have time to take a damn vacation!
That’s what we’re building here.
And when you finally hit that sweet spot — clarity, freedom, sales on repeat — we’ll celebrate properly: dancing to Taylor Swift like the whole internet isn’t watching.
You were made for more than keeping the wheels turning. You were made to lead. To scale. To serve bigger clients with brighter ideas — and still have time to take a damn vacation!
That’s what we’re building here.
- A business that feels like momentum.
- A marketing system that actually supports your growth.
- A brand that attracts the kind of clients you dream about.
And when you finally hit that sweet spot — clarity, freedom, sales on repeat — we’ll celebrate properly: dancing to Taylor Swift like the whole internet isn’t watching.
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Founder Files
